Did you ever wonder how Google Search works? This article will guide you through the basic knowledge on how your website was found on Google.
What happens when you search on Google?
The first thing to understand is that when you search on Google, you are actually not search the web but you are searching on Google’s index of the web or at least as much as they can find in their database. They do it through a software programs called spiders.
Spiders start by fetching a few web pages then they follow the links on those pages and fetch pages they point to and follow all the links on those pages and fetch the pages they point to and it goes on and on until they have indexed a pretty big chunk of the web like a billion number of pages stored across thousands of their machines. Now, suppose you want to know how fast a cheetah can run and visit Google and you type in your search Cheetah running speed and you hit the search or simply press enter on your desktop computer or mobile devices. Google’s software will start searching their bulk stored of indexed pages to find every page that includes what you just type which is Cheetah running speed. In this case there will be hundreds of thousands of possible results.
Now how does Google decide which of those bulk indexed pages they have in their database that you really want? Google will then ask 200 questions that will backup the result. Questions like the following:
- How many times does a certain page contain the keywords you search?
- Do the words appear in the tittle, in the URL, directly adjacent?
- Does the page include synonyms for those words?
- Is this page from a quality website or is it low quality a spamming website?
- What is the page authority or trust flow? (Previously Google use PageRank a formula that rates a web page’s importance by looking how many outside links point to it and how important those links are)
Finally they’ll combine the 200 ranking factors together to produce each page overall ranking scores and send you back the result for your search query just almost half a second after you submit search. Amazing right?
Google is seriously committed to deliver the most useful and impartial search research to their users. They don’t accept payment to add a site to their index, update it or improve the rankings.
For each entry in the search result you will see the following:
This will help you decide where the page is right for you or what you’re looking for. You will also see links to similar pages and related pages and related search that you might want to search next and of course you’ll see the Ads.
Author: Dom Casas
My name is Dom Casas an SEO Specialist for 8 years now.